The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



We hardly ever send out emails.
But when we do, it's important.

Multi-Millionaire Habits: Do You Have Them? ft. Dean Graziosi, with Andy Frisella – MFCEO206

Years before all entrepreneurs were using electronic media to promote their businesses?years before the bar was lowered WAY down and anybody could pitch themselves as a expert, coach, or guru?there was an elite group of trailblazers who built real businesses, impacted millions of lives, and created massive amounts of wealth. They became legends of success. Dean Graziosi is one of them. In this episode, he and I cover everything you need to know about how successful people think and act.
January 16, 2018/by vaughnkohler

One Word You’re Not Saying That’s Keeping You Unhappy, Underperforming, and Missing Opportunities, with Andy Frisella – MFCEO205

So many of you struggle with saying a word that so many of the people around you need to hear.  If you learned to say this word, you would release so much of the frustration that you've internalized. If you learned to say it, people would respect you. You'd gain credibility. You'd gain confidence. Everything from your leadership to your productivity would improve. So what's the word? 
January 12, 2018/by vaughnkohler

What Is Really Holding You Back?, with Andy Frisella – MFCEO204

One thing I've learned is that people are almost always wrong about why they aren't succeeding in business (and life). They think they're not a "born leader." They think they aren't selling because their product or service isn't priced low enough. They're worried that if they really put themselves into their brand, it won't fly with people. The truth is, problems can be traced to flaws in how you operate as a person.  In this episode, I talk about what those are and how you can get them straight.
January 9, 2018/by vaughnkohler

One Year From Today: Where Will You Be?, with Andy Frisella – MFCEO203

I can’t tell you how often I hear people say, “I really mean it this time! This year is going to be different.” But then there's always a reason why it isn't. Listen: Are you in love with the idea of success? Or do you love actual success? The reality is, success takes sacrifice, time, and the willingness to make tough decisions. But it can be done. It’s hard, but not impossible. In this episode I challenge you to have a drastically different year in a very specific way.
January 4, 2018/by vaughnkohler

How to 100% Guarantee Success in Anything, with Andy Frisella – MFCEO202

Can you 100% guarantee success in anything? Yes. And it doesn't mean that you have to work so many hours that you never sleep.  What it does mean is that you identify the critical tasks that have to be completed TODAY. There's no better day than the first day of the new year to review the system ? the tool ? that has helped me complete critical tasks and become rich and successful. If you faithfully and consistently use the tool, you can become rich and successful, too.
January 1, 2018/by vaughnkohler

Why 2018 Won’t Be Your Year, with Andy Frisella – MFCEO201

At the end of every year, people find excuses for why they didn't do what they PROMISED themselves they were going to do. But then they say sh*t like, "2016 was practice.  2017 was a warm-up.  Now 2018 is game time!" Seriously? What a joke. They aren't going to make a change. They aren't really going to accomplish anything. And neither are you...but it's probably not because you're lazy. It's something else. In this episode, I tell you what it is--and how, if you really want to crush the new year, you can. 
December 28, 2017/by vaughnkohler

The 100-0 Holiday Mixer, ft. The Frisella Boys, with Andy Frisella – MFCEO200

This 200th episode of our podcast is like the f*cking box of chocolates that your Aunt Paula is going to inhale this Christmas. It's an educational and entertaining assortment of stories, rants, and practical insights about everything from being fearless and aggressive to raising 100-0 mindset kids and understanding that there's really nothing you can't bounce back from in life?except death. My dad and brother join me in the studio, so you know things get interesting real fast.
December 21, 2017/by vaughnkohler

Insanity, Intensity, and Becoming a Peak Performer ft. Tim S. Grover, with Andy Frisella – MFCEO199

You can develop the same drive for success as The Greatest of All Time?elite athletes like Kobe Bryant, Dwyane Wade, and even Michael Jordan.  There is zero reason you can't be a Hall of Fame level performer in everything you do in life. That's what my friend Tim Grover says, and he should know. He is the one of the most revered mental toughness and performance coaches in history. Those guys I just mentioned? They chose to work with him.  In this episode, Tim and I talk about how YOU can be like them.
December 19, 2017/by vaughnkohler

Why Your Goals Should Embarrass You, with Andy Frisella – MFCEO198

You know how many people who fully committed themselves to becoming a billionaire AT LEAST ended up becoming a millionaire or multi-millionaire? Every one of them.  But most people don't get it. Most people still set "small realistic goals." You can't be like that if you want the kind of life that people would kill for.  You have to redefine what's "realistic" and learn to visualize what's possible, which is every f*cking thing you can dream up. So set massive f*cking goals!
December 15, 2017/by vaughnkohler

Creativity, Conflict, and the Art of Making Millions ft. Randall Pich, with Andy Frisella – MFCEO197

What's your excuse for not making millions? My friend Randall Pich was raised by his mom in extreme poverty, in one of the most dangerous parts of the country. Now he's the very wealthy founder of multiple brands, most notably Live Fit Apparel, a top social media influencer, and a model for how to build an enthusiastic following around an in-demand brand. In this episode, we talk about the connections between creativity and business, and how these things apply to the art of making money.
December 13, 2017/by vaughnkohler
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