The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



We hardly ever send out emails.
But when we do, it's important.

On the Brink, with Andy Frisella – MFCEO155

Think about all the things that people have said to you that…
June 20, 2017/by vaughnkohler

Cash In Your Chip, with Andy Frisella – MFCEO154

This one goes out to the guys (and gals) who are working hard and have a chip on their shoulder because everybody they know - even their friends and family -are telling them to "grow up" because they are crazy to "pursue an unrealistic dream." Guess what? Someday, when you are successful, they will tell you "you are a genius" and "I always believed in you." And it will be bull sh*t. But it doesn't matter. Those stupid things that people say are blessings. They will create the chip on your shoulder. They will drive you. And when you make them eat their words, it will feel damn good.
June 16, 2017/by vaughnkohler

The Bogeymen That Don’t Exist, with Andy Frisella – MFCEO153

What if? What if? What if? Entrepreneurs are always sending Andy Frisella emails and direct messages freaking out about this or that. Most of the time, they are afraid of things that aren't really threats to their success. In this episode, Andy walks listens through the lineup of "bogeymen that don't exist." Instead of being afraid of these things, The MFCEO says, fear mediocrity. And fear never doing anything at all.
June 13, 2017/by vaughnkohler

You Need To Be Direct, with Andy Frisella – MFCEO152

Good communication skills are critical to success. Unfortunately, society has become so soft and overly sensitive that people feel they need to be passive and tentative in the way they speak to others. They tone down the truth to avoid offending someone. They are vague in order to avoid hurting someone's feelings. Guess what? This doesn't work. In order to succeed personally and professionally, you need to speak clearly. You need to speak truthfully. You need to be direct.
June 8, 2017/by vaughnkohler

Why Excellence Is Everything, with Andy Frisella – MFCEO151

The importance of excellence has always been one of Andy Frisella's foundational values and one of the basic assumptions of The MFCEO Project. But in 150 episodes, Andy has never explicitly explained why excellence is so important - why it's everything. From how it undergirds the confidence necessary for success to how it protects us from the danger of laziness, The MFCEO unpacks and breaks down his thoughts on excellence - and shows exactly why it's essential to personal and professional success.
June 6, 2017/by vaughnkohler

How to Subscribe To The MFCEO Project

Guys! It would really mean a lot to us if you would subscribe…
June 2, 2017/by vaughnkohler

Drop the Anchor, Get a Propeller (Relationships for Entrepreneurs), with Andy Frisella – MFCEO150

What do you do when the person you love does not support you and your goals? Or, what do you when they support your overall goals, but they often nag you about your lack of progress? Do you suck it up and take it? Do you just tell them to go to hell? In this episode of Thursday Thunder, Andy Frisella unpacks his thoughts and answers this frequently asked question. The bottom line: a relationship is two people believing in the same things and being committed to the same goals. Is that what you have with your significant other or not?
June 1, 2017/by vaughnkohler

The Reality of Money, with Andy Frisella – MFCEO149

Money, money, money! In today's episode, Andy Frisella shares his take on all things money: Is money the greatest thing in the world or the root of all evil? What's the difference between making money and earning it? How do the most successful people think about money and handle it? This is a favorite topic of The MFCEO's - one that he has talked about before, but is so important that it bears repeating.
May 31, 2017/by vaughnkohler

Learn How to Think, with Andy Frisella – MFCEO148

We live in a society that has produced very soft, very delicate little snowflakes. An entitlement complex is running through the current generation. They think they should be handed the good things that come from a life of hard work--without actually working for them! But one of the worst qualities of so many people today is that they want to know what to think. They haven't learned how to think. That is an indispensable requirement for becoming successful.
May 26, 2017/by vaughnkohler

It Matters What People Think, with Andy Frisella – MFCEO147

It's popular today to go around saying, "I'm gonna be me. And I give zero f*cks what anyone thinks about it." While we should not be enslaved to other people's opinions, Andy Frisella says that what other people think about you matters. People are going to judge what kind of person you are by how you treat people and what you put out on social media. If you don't take that seriously, you're in trouble. Opportunity comes from other people--and how other people perceive you is huge. If you struggle with how to connect with people and build relationships that lead to opportunity, The MFCEO shares a tool in this episode that will help you!
May 25, 2017/by vaughnkohler
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