The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

The MFCEO Project's Andy Frisella speaking on the power of perspective

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



Don't miss a single episode of THE MFCEO Project.
Andy's straight up, no b.s. advice will help you dominate business and life.

Opportunity Through Motion, with Andy Frisella – MFCEO128

Entrepreneurs are always asking how to get opportunities, how to network, and how to get opportunities. According to The MFCEO, the best way to find opportunities is to put yourself in motion: meet people, shake hands, get in conversations, and do sh*t! Bottom line: you don't find opportunities. You create them!
February 23, 2017/by vaughnkohler

Haters Vs. Criticism, with Andy Frisella – MFCEO127

It's great if you are out there trying to build a business and life of value. But too many people out there are complaining that they have "haters." According to The MFCEO Andy Frisella, very few people have accomplished anything significant enough to have haters. The haters are imaginary; they exist in the minds of people who want to create excuses for their lack of progress. In reality, you might be on the receiving end of legitimate criticism. If that's the case, don't call it "hate." Accept it humbly. Learn from it. And use it to truly accomplish great things.
February 17, 2017/by vaughnkohler

Self Made, with Andy Frisella – MFCEO126

Mike Dillard is a dad, entrepreneur, thought-leader, and freedom fighter who has helped thousands of people build wealth to live the life of their dreams. Also the host of the "Self-Made Man" podcast, Mike joins the MFCEO crew to talk about the keys to success in business and life, with special attention paid to the process of self-development, as well as the finer points of online marketing and sales. Filled with Mike's practical insights and brave transparency, this episode is one of the best ever.
February 13, 2017/by vaughnkohler

Follow Your Blockers, with Andy Frisella – MFCEO125

In entrepreneurship and in life, timing is vitally important. A good decision made at the wrong time is a wrong decision. Like a good NFL running back, you have to know when to let obstacles in your way pass--and when to move ahead and plow right through them. In this episode, Andy Frisella explains that while mastering the art of timing is very difficult, the very first step is to be aware of its incredible importance.
February 9, 2017/by vaughnkohler

Entrepreneur: Are You Or Aren’t You?, with Andy Frisella – MFCEO124

Gerard Adams, known as "The Millennial Mentor," is a thought leader, serial entrepreneur, angel investor, and philanthropist, with a simple purpose: to inspire others to leverage their passions to create the successful lifestyles they dream of. In this episode, Adams joins Andy Frisella and The MFCEO Project crew to discuss everything from work ethic to personal branding.
February 6, 2017/by vaughnkohler

Personal Branding, with Andy Frisella – MFCEO123

What is personal branding? Is it only important for a chosen few or everyone? Recently, Andy Frisella was featured in an Inc. Magazine article on the topic. Whether it is being mindful of the online presence you have cultivated over time, transferring solid social skills from real life to digital platforms, or creating content that is an authentic reputation of who you really are, successful entrepreneurs have to be aware of the critical issues connected to personal branding.
January 30, 2017/by vaughnkohler

Toot Toot, with Andy Frisella – MFCEO122

This is a 2-for-1 Thursday Thunder! First: are you an entrepreneur who likes to take "the shotgun approach?" Do you come out with a product, release it to the public, it goes "okay" but not good, so you just move on to another product--or even another company? According to Andy Frisella, most people don't understand that success takes time and tenacity. They don't have the aggressive patience necessary to succeed. Without it, they will bounce from one thing to the next and never enjoy the amazing results that are bound to come. Second: When it comes to personal branding, are you comfortable tooting your own horn? You need to be. If you don't, nobody else will do it for you.
January 25, 2017/by vaughnkohler

Retention Before Acquisition, with Andy Frisella – MFCEO121

When you're in business, most of your revenue is generated by repeat customers. So it is not only important to gain customers, it is vitally important to keep them. You cannot think of customers as a one-time transaction; but rather think of them in terms of their lifetime value. In this episode of The MFCEO Project, Andy Frisella explains how to gain, maintain, and retain customers. Bottom line: if you want to move up in the world of business, you've got to learn how to follow-up and follow-through.
January 23, 2017/by vaughnkohler

Your Best, with Andy Frisella – MFCEO120

"I'm doing my best." That's what people say all the time. But Andy Frisella asks, "what is your best?" According to The MFCEO, "your best" is always developing, always evolving. That's why you can't ever really say you've achieved your best. Instead, you should be constantly pushing yourself to your best, which will always be just out of your reach.
January 12, 2017/by vaughnkohler

Millenial Mentality, with Andy Frisella – MFCEO119

In the last couple weeks, a video by Simon Sinek discussing Millenials in the workplace has gone viral. In this episode, Andy Frisella interacts with Sinek's key points; sharing his thoughts on the strengths and weaknesses of the Millenial generation, as well as his insights for any employers or entrepreneurs who work with Millenials. Regardless of your age or generation, the basic principles of success and happiness remain the same: work hard, invest in deep relationships, and commit to the long haul
January 9, 2017/by vaughnkohler
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