The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



We hardly ever send out emails.
But when we do, it's important.

The Inefficient Is Essential, with Andy Frisella – MFCEO134

What's next for Andy Frisella? In this episode, The MFCEO shares his plans for further developing the podcast and the mission of The MFCEO Project. From starting a new YouTube show to developing a new array of digital resources, the mission is the same: Provide value. Help people maximize the potential of their business and lives. Also in this episode, Andy shares the principle that "doing the inefficient is essential." Sometimes the things that take the most time are the most important.
March 24, 2017/by vaughnkohler

Through Hell, with Andy Frisella – MFCEO133

Every entrepreneur feels at times as if they are going through hell. Whether it is experiencing the paralysis of self-doubt, a gnawing sense of isolation, or discouragement and depression, struggle is par for the course. In this episode, Andy Frisella serves as a guide through the underworld and provides his thoughts on confronting and overcoming the trials and tribulations that are faced by men and women who are serious about running their own business.
March 20, 2017/by vaughnkohler

The Idea of Success, with Andy Frisella – MFCEO132

In spite of what The MFCEO has said countless times, people are always clamoring for the "next level content" and "the secret" to success. Andy Frisella says, "no." There's no "next level content" that only the elite know. There's no "secret" available to a chosen few. It's really basic: "make a list, do the list. win now." The problem is that people don't really want to do what is necessary to be successful. They are more in love with the idea of success.
March 16, 2017/by vaughnkohler

Winners Circle, with Andy Frisella – MFCEO131

What do you get when five entrepreneurs of varying ages win a contest and come hang with The MFCEO? You get an hour of great questions and incredible answers. In this episode of the podcast, Andy Frisella hosts a Q&A with the winners of The MFCEO Project's 100th Episode Contest. From building confidence and being an alpha male to the service industry's neglect of social media, the conversation is rich, wide-ranging, and packed with insight.
March 13, 2017/by vaughnkohler

Change, with Andy Frisella – MFCEO130

How do you make a real change--in business and in life? How do you negotiate transitions, exchange bad habits for good ones, and transform how you look at life? In this episode of The MFCEO Project, Andy Frisella and Vaughn Kohler talk about the art of metamorphosis for the sake of success. (And as a bonus, Andy provides his take on common sense and common mistakes in relationships.)
March 6, 2017/by vaughnkohler

It’s Lonely At The Top, with Andy Frisella – MFCEO129

"What if I get successful and lose all my friends?" That's a question that The MFCEO gets all the time. "Listen," says Andy Frisella. "As you move up the ladder of accomplishment, your peer group will change." Why? Because you will change. You will become a better, more badass person; and better, more badass people will be attracted to you and your life. It doesn't mean certain members of your old peer group are bad people. It just means that you've become very different people with different hopes, dream, and goals--and moving apart is natural. You better accept it. The alternative is keeping your friends--and staying average and mediocre.
March 3, 2017/by vaughnkohler

Opportunity Through Motion, with Andy Frisella – MFCEO128

Entrepreneurs are always asking how to get opportunities, how to network, and how to get opportunities. According to The MFCEO, the best way to find opportunities is to put yourself in motion: meet people, shake hands, get in conversations, and do sh*t! Bottom line: you don't find opportunities. You create them!
February 23, 2017/by vaughnkohler

Haters Vs. Criticism, with Andy Frisella – MFCEO127

It's great if you are out there trying to build a business and life of value. But too many people out there are complaining that they have "haters." According to The MFCEO Andy Frisella, very few people have accomplished anything significant enough to have haters. The haters are imaginary; they exist in the minds of people who want to create excuses for their lack of progress. In reality, you might be on the receiving end of legitimate criticism. If that's the case, don't call it "hate." Accept it humbly. Learn from it. And use it to truly accomplish great things.
February 17, 2017/by vaughnkohler

Self Made, with Andy Frisella – MFCEO126

Mike Dillard is a dad, entrepreneur, thought-leader, and freedom fighter who has helped thousands of people build wealth to live the life of their dreams. Also the host of the "Self-Made Man" podcast, Mike joins the MFCEO crew to talk about the keys to success in business and life, with special attention paid to the process of self-development, as well as the finer points of online marketing and sales. Filled with Mike's practical insights and brave transparency, this episode is one of the best ever.
February 13, 2017/by vaughnkohler

Follow Your Blockers, with Andy Frisella – MFCEO125

In entrepreneurship and in life, timing is vitally important. A good decision made at the wrong time is a wrong decision. Like a good NFL running back, you have to know when to let obstacles in your way pass--and when to move ahead and plow right through them. In this episode, Andy Frisella explains that while mastering the art of timing is very difficult, the very first step is to be aware of its incredible importance.
February 9, 2017/by vaughnkohler
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