The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



We hardly ever send out emails.
But when we do, it's important.

The Key Flaw That Keeps Millennials (And You) From Success, with Andy Frisella – MFCEO176

Are Millennials entitled? Do they lack work ethic? There's some legitimacy to those charges. But on the other hand, there are plenty of young people (men and women under 30) who have the drive and ability to do great things. In this episode, I talk about the key flaw in many Millennials. It might be what's keeping you from success, too.
September 21, 2017/by vaughnkohler

Avoid These Mistakes When You Start to Succeed, with Andy Frisella – MFCEO175

In business and life, it's great when you really get rolling. But when a little success makes you bigger and busier, you might make certain critical mistakes that will derail you before you really get started. In this episode, I tell you what those mistakes are and how to avoid them.
September 19, 2017/by vaughnkohler

Know Your Limits, with Andy Frisella – MFCEO174

You know how you take your life to the next level? You actually figure out what your limits are. You identify your limits physically, mentally, in your relationship, and in your career. Then you make a specific, intentional effort to go beyond those limits. You have to know where the point of failure is for you so you can overcome it on your way to success.
September 14, 2017/by vaughnkohler

How To End Relationships That Impede Your Progress, with Andy Frisella – MFCEO173

What do you do when you want to be successful, but you've got a relationship in your life that is counterproductive to all your personal and professional goals and dreams? The answer isn't easy, but it is simple: You cut them off. Yes, this kind of thing can be really messy. But you have to do it. In this podcast, I tell you why and how I've done it. If you want to fulfill your potential, you'll need to do it, too.
September 14, 2017/by vaughnkohler

The Secret All Great Companies Know That You Don’t, with Andy Frisella – MFCEO172

So many entrepreneurs now think they are going to start a business, make a half-ass product, charge a lot of money for it, and become wealthy. But here's the reality: that's not going to happen. Great entrepreneurs know the best, most effective marketing strategy you can possibly have. It's the most critical factor in a company's success. Do you know what it is?
September 7, 2017/by vaughnkohler

Struggling To Make An Impact?, with Andy Frisella – MFCEO171

People contact me and explain that they are making decent money, but don't feel like they are really making a difference in the world. So they tell me they are thinking of trying to start some sort of charitable organization or join a movement dedicated to some worthy cause. I tell them that is wrong thinking. They--and you--need to realize that you can make a difference right now. In this episode, I tell you how.
September 5, 2017/by vaughnkohler

How To Think About Money (To Make A Lot Of Money), with Andy Frisella – MFCEO170

Is chasing money a bad thing? I don't think so. Money is not everything in life, but it's a great, great thing.  And in this episode of the podcast, I re-emphasize how important it is to change your beliefs about money. Why?  Because you have to think right about money to make a sh*t ton of it.
August 31, 2017/by vaughnkohler

How to Become Self-Aware And Unlock Your True Potential, with Andy Frisella – MFCEO169

How have I worked through the process of building something successful? How have I developed the mindset that has helped me earn millions of dollars? I've tried different kinds of life hacks and mental tools over the years. One thing that I really believe in is holding yourself accountable. How do you do that? In this podcast, I share two practical tools - a set of questions and a mental dialogue - that have helped me immensely. Listen to find out what they are.
August 29, 2017/by vaughnkohler

Obstacles Are Opportunities, with Andy Frisella – MFCEO168

When you experience an extreme situation that presents an obstacle that is hard to overcome, something amazing can happen: it can end up becoming one of the best things that ever happens to you. The process of recovery, the journey of overcoming, can produce qualities in your character and assets you can add to the arsenal you use to achieve the highest levels of success. Bottom line: obstacles are opportunities for greatness. You have to choose to believe that.
August 24, 2017/by vaughnkohler

Mark Bell On Struggle, Sling Shots, and Success, with Andy Frisella – MFCEO167

Among other things, Mark Bell is a former champion power lifter, entrepreneur, the owner of the Super Training Gym, and the inventor of the Sling Shot. The MFCEO's wide-ranging conversation about the story of Mark's success will leave you educated and motivated. From pressing on through adversity to inventing and selling a product, no stone has been left unturned in this comprehensive discussion on what it takes to succeed in business and life.
August 22, 2017/by vaughnkohler
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