The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

Bottom line: Glad you’re here. Let’s get shit done together.

Thanks,

Andy
@andyfrisella

Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!

@therealczarmanigbas

Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!

@Poppapipes

this man is my favorite motivator

luxelife.ir@persiakhodro

This guy is the fucking truth bro. Thanks for sharing

sam__so_wavy@sebbskinz

GET CRITICAL INFORMATION. RIGHT TO YOUR INBOX.

We hardly ever send out emails.
But when we do, it's important.

F*ck Your Moral Victory, with Andy Frisella – MFCEO192

Yes, you learn from losses. But you shouldn't celebrate losses as if they are moral victories. That's not the mindset that is going to propel you to the highest levels of success. True winners hate losing of any kind. You can't just console yourself with the "I did my best" mantra. That is a cop out. It's about going for the W:  Every. Single. Time.
November 21, 2017/by vaughnkohler

Droppin’ Bombs and Talking Training ft. Brad Lea, with Andy Frisella – MFCEO191

Brad Lea is the founder of LightspeedVT, an interactive learning software, and a veteran marketer and training expert. In what may be our funniest episode in months, we sat down and talked about the building blocks of training your team (and yourself): great content, repetition, role playing and real life application, and accountability. This conversation is full of insight (and laughs).
November 16, 2017/by vaughnkohler

Impact Over Income ft. Navy SEAL J.P. Dinnell, with Andy Frisella – MFCEO190

J.P. Dinnell is a Navy SEAL, business consultant, and Jocko Willink's partner at Echelon Front. In one of the best podcasts we've ever done, he and I talk about his SEAL training, his experience fighting in the battle of Ramadi, and lessons he's learned in war that very much apply to achieving success in business and real life. This is a special podcast. If you don't come away amazed by the insight and motivated by the stories, there's something wrong with you.
November 14, 2017/by vaughnkohler

How to Increase Your Value Every Day, with Andy Frisella – MFCEO189

The most important thing you can do to achieve success is commit yourself to self-development. How many books have you read?  What have you taught yourself lately?  It is nobody's responsibility but yours to put good sh*t in your brain. There is no excuse you can make to not take your own improvement seriously.  In this episode, I tell you what has worked for me and what can work for you. 
November 9, 2017/by vaughnkohler

Legacy: Our Obligation, with Andy Frisella – MFCEO188

Buckle up: this is a pretty wide-ranging conversation about everything that is going on with me right now, the vision I have for transforming the lives of the younger generation, and the plans we have for providing tools for REAL entrepreneurs who want to build a business and make millions of dollars. (I also throw in my thoughts on something essential to entrepreneurial success: the importance of recognizing the lifetime value of a customer.)
November 7, 2017/by vaughnkohler

Conflict Creates You, with Andy Frisella – MFCEO187

How you view conflict in your life has so much to do with what energy you're putting out, what progress you're making, and how far along you're going to get. What makes movies and books so exciting is the conflict! Yet people have such a terrible view of it. But if you want to be successful, you have to change your perspective about it. In fact, you have to come to believe that conflict is actually what creates the greatness in you.
November 2, 2017/by vaughnkohler

4 Principles That Drive Social Media Success, with Andy Frisella – MFCEO186

Whether you're trying to build your personal brand or build your business, social media is huge. We know that, right? But it's amazing how many people spin their wheels on platforms like Instagram and Facebook and really don't get any return on their investment of time and energy. That's understandable. What worked just last year won't work now. But I've spent a ton of time figuring out the principles that drive social media success both now and in the immediate future. In this episode, I share them with you.
October 31, 2017/by vaughnkohler

100-0: The 2-Minute Drill, with Andy Frisella – MFCEO185

I am so proud and grateful of the community that has built up around The MFCEO Project podcast. The people who listen to this podcast understand that life is about dominating everything you do, about kicking @ss, stepping on throats, and running up the score. So we decided to do something to step up our level of engagement with you and show our gratitude to you for being part of a movement that is changing the world. We call it the 2-Minute drill. Listen to find out what it's all about.
October 27, 2017/by vaughnkohler

How to Know When You’ve “Made” It, with Andy Frisella – MFCEO184

On your journey toward success in business in life, you're going to go through stages.  Sometimes you feel as if you've earned your swag, sometimes you will feel as if you don't know what the f*ck you're doing. Regardless of how successful people feel, they do one thing that the rest of the world doesn't. In this episode, I tell you what that is, and how you can/should do it too.
October 27, 2017/by vaughnkohler

Material Goals: Inspirational or Selfish?, with Andy Frisella – MFCEO183

When I first bought and drove luxury sports cars like my Lambo, I didn't tell anyone about it. I felt guilty and embarrassed because so many people think being motivated by material things is immoral. I have come to believe they are wrong. While life is more than material things, it is legit to use them as motivation. In fact, they are a great motivation. In this episode, I tell you why.
October 24, 2017/by vaughnkohler
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