The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

The MFCEO Project's Andy Frisella speaking on the power of perspective

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



Don't miss a single episode of THE MFCEO Project.
Andy's straight up, no b.s. advice will help you dominate business and life.

Successful People Know How To Commit, with Andy Frisella – MFCEO67

Average people have no idea what commitment really costs. They feel good about themselves when they exercise a couple weeks worth of focus and self-discipline. The reality is, true commitment requires a wholehearted investment of everything a person has. It requires a sustained effort over an extended period of time. True commitment requires a firm "yes," not a maybe. Knowing how to commit is what makes the difference between those who talk shit and those who do shit.
May 24, 2016/by vaughnkohler

Two Things That Destroy Forward Progress, with Andy Frisella – MFCEO66

There are two things in life that utterly destroy your forward progress. The first is holding on to your past victories. The second is the mentality that says “I will just show up to work and do the bare minimum.” In this episode, Andy Frisella explains why these two things will kill your success—and what you need to do to rid them from your life.
May 19, 2016/by vaughnkohler

The Power and Potential of One Human Being, with Andy Frisella – MFCEO65

Can one person really make a difference? Can a single man or woman really accomplish anything? In this episode, Andy Frisella talks about why he believes in individuals. From our greatest obstacle to achieving our potential to the supreme effectiveness of our actions, the MFCEO talks about the power and potential of human beings.
May 10, 2016/by vaughnkohler

Don’t Let Your Ego Hurt Your Effectiveness, with Andy Frisella – MFCEO64

If you think humility has nothing to do with success, you're wrong. People who think they know everything and can do everything very seldom accomplish anything. Winning in business and life requires the ability to know what you know and what you don't know, and the commitment to surround yourself with people who help you maximize your strengths and minimize your weaknesses.
May 5, 2016/by vaughnkohler

Shawn Stevenson, Sleep, and Success, with Andy Frisella – MFCEO63

From nearly paralyzed to mobilizing the health and happiness ofmillions, Shawn Stevenson is the creator of The Model Health Show,featured on iTunes as the #1 health podcast in the country, and theauthor of Sleep Smarter. In this episode, the MFCEO and Vaughn theImpaler talk with Shawn about everything from business and brandingto sleep and success.
May 3, 2016/by vaughnkohler

Plant Your Ass On the Right Rocket Ship, with Andy Frisella – MFCEO62

Young bucks: you can have an entrepreneur mentality and kill it within an established business. But you have to ask yourself a question: if you are in an entry-level position, how do you know if it i€™s a dead end job or a real career opportunity that just requires hard work, passion, and patience? In this episode, Andy Frisella shares the key signs that a company is committed to excellence--€”theirs and yours.
April 28, 2016/by vaughnkohler

Lewis Howes’ School of Greatness, with Andy Frisella – MFCEO61

Lewis Howes is a lifestyle entrepreneur, podcast phenom, and the NY Times best-selling author of The School of Greatness. In thisepisode, he joins the MFCEO crew to discuss the power of vision,the advantages of adversity, and what it really takes to pursue greatness.
April 26, 2016/by vaughnkohler

The World Owes You Nothing, with Andy Frisella – MFCEO60

Most people don't understand that the world owes them nothing. They are selfish and suffer from a massive sense of entitlement. People who rise above the common lot and achieve alpine heights of success are those who put others first, care, and provide value.
April 21, 2016/by vaughnkohler

Success And All That B.S., with Andy Frisella – MFCEO59

Why is the success and motivation space crowded with so much B.S.? In this episode, Andy Frisella calls out the con artists and gets some things off his chest.
April 19, 2016/by vaughnkohler

Stop Whining, Start Leading, with Andy Frisella – MFCEO58

There is an epidemic in our country. From Facebook feeds to face-to-face conversations, people are whining, crying and complaining about everything. You can change culture of negativity if you stop making excuses like everyone else--and start leading.
April 14, 2016/by vaughnkohler
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