The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

The MFCEO Project's Andy Frisella speaking on the power of perspective

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



Don't miss a single episode of THE MFCEO Project.
Andy's straight up, no b.s. advice will help you dominate business and life.

Successful People Make An Impact, with Andy Frisella – MFCEO78

All successful people have at least one thing in common: They know how to make an impact on other people. Whether they are talking to the President of the United States or the bellhop at a low budget hotel, they know how to be friendly, engaging, and how to provide an amazing experience, life-changing experience. In short: They know how to be memorable.
July 21, 2016/by vaughnkohler

The One Word That Can Destroy Your Life, with Andy Frisella – MFCEO77

What's the one word that gets mentioned again and again in our popular culture? What's the one word that people use again and again, to the detriment of their own lives? According to The MFCEO, that word is "fair." The entitlement mentality that says "I deserve better " is destructive. Ungrateful people who compare their situation to others and complain are destined to accomplish nothing. No matter who you are and what your background is, you can choose to make the best of the life you have been given.
July 14, 2016/by vaughnkohler

What To Do When You Don’t Know What To Do, Part 2, with Andy Frisella – MFCEO76

This is part 2 of a 2-part series. The MFCEO hears this all the time: "Andy, I'm passionate and hard-working. But I just don't know what to do with my life." While he's addressed this issue in Snapchat and Periscope in short segments, he's never unpacked his thoughts in a systematic, comprehensive way.
July 12, 2016/by vaughnkohler

You Are Free To Be Great, with Andy Frisella – MFCEOTT75

Three days after July 4, 2016, Andy Frisella shares his thoughts on the real threat to our freedom. It is not a tyrannical government or an attack from ISIS. The greatest threat to every human being is the bondage of their own mindset, the slavery of their own excuses. According to the MFCEO, regardless of your background, situation, or circumstances, you are free. You are free to be great.
July 7, 2016/by vaughnkohler

What To Do When You Don’t Know What To Do, Part 1, with Andy Frisella – MFCEO74

"Andy, I'm passionate and hard-working. But I just don't know what to do with my life." That's a question the MFCEO gets a lot. While he's addressed this issue in Snapchat and Periscope in short segments, he's never unpacked his thoughts in a systematic, comprehensive way. That's what he does is this two part series. This is part one.
July 5, 2016/by vaughnkohler

Take a P* on Plan B, with Andy Frisella – MFCEO73

So many people say, "This is my greatest hope and dream...but if it doesn't work out, there's always Plan B." Andy Frisella says, "No!" There-Is-Always-Plan-B kind of thinking is the mindset of failure. You need to be 100 percent committed. All or nothing.
June 30, 2016/by vaughnkohler

Showing Up Is Not Enough, with Andy Frisella – MFCEO72

There is an epidemic in America. From coast to coast, people think they can put in minimal effort and get maximum results. According to Andy Frisella, it doesn't work that way. Showing up is not enough. To be truly successful, you have to take pride in everything you do, pay attention to the details, and if necessary, go twenty extra miles. Put simply, you need to overachieve.
June 16, 2016/by vaughnkohler

How To Be The MFCEO of Your Family, with Andy Frisella – MFCEO71

The MFCEO Project isn't just about motivation and success. It is committed to a total transformation of our culture, and very little is more critical to the positive development of people than parents. As Father's Day approaches, Andy Frisella and the crew talk to Larry Hagner from the Good Dad Project. It's not enough to be the MFCEO of your life. You have to be the MFCEO of your family, too.
June 14, 2016/by vaughnkohler

You Will Do Something Badly Before You’re a Badass, with Andy Frisella – MFCEO70

What is one of the main reasons most people never do anything significant in life? Because their egos don't allow them to be seen doing something poorly. They never want people to see them experiencing loss or failure. According to Andy Frisella, you have to be willing to do something badly for awhile before you become good--and eventually great--at it. That is the natural path to excellence--and success.
June 9, 2016/by vaughnkohler

Farokh Sarmad, Social Media, and Success, with Andy Frisella – MFCEO68

Farokh Sarmad, better known as @farokhgoodlife, is a college-age entrepreneur and social media mogul who is killing it on Instagram. In this episode, The MFCEO and crew invite him into the studio to discuss the basics of business and badassery.
June 7, 2016/by vaughnkohler
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