The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

The MFCEO Project's Andy Frisella speaking on the power of perspective

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



Don't miss a single episode of THE MFCEO Project.
Andy's straight up, no b.s. advice will help you dominate business and life.

Control Your Focus, Control Your Outcome, with Andy Frisella – MFCEO102

The minds of successful people are always active. They have an opportunity mindset and want to make the most of everything that happens in their lives. That's the good news. But according to The MFCEO, the one downside of that mentality is that they think they can focus on everything; they think they can divide their attention and energy into every possible project. Spoiler alert: They can't. In this episode, Andy Frisella provides some practical tips for to how to focus on one thing; and how that laser-like focus can lead to even greater success.
October 25, 2016/by vaughnkohler

Luck Versus Faith, with Andy Frisella – MFCEO101

Too many people attribute other people's success to luck. They don't really believe that hard work and persistence are the reasons that people do great things in life. They don't have faith in the process of execution. The first view of life allows you to sit on your ass and make excuses. The other view demands that you act and trust the process. The view that you hold determines the person that you are and the success you will enjoy in life.
October 20, 2016/by vaughnkohler

The MFCEO Movement, with Andy Frisella – MFCEO100

What is The MFCEO Project all about? It's not just a podcast. It's not just a brand. It's a movement. According to Andy Frisella, our generation has lost the mindset and work ethic that leads to success and greatness. In this, the 100th episode, Andy unpacks his manifesto for restoring integrity and excellence to all of us as individuals and society as a whole. From making the decision to be a positive force in the world to urging people to take ownership of their lives, this is The MFCEO at his best--raw and real.
October 13, 2016/by vaughnkohler

Dr. Seuss Was Right, with Andy Frisella – MFCEO99

When you look at people's social media posts as well as their interactions in the real world, you'll notice something: They always try to emulate someone else. This happens all the time. The average person ends up becoming watered-down, carbon copies of other people. Successful people are different. They embrace their authentic self and are comfortable being who they are.
October 7, 2016/by vaughnkohler

Pissed Off Customers: Annoyance or Opportunity?, with Andy Frisella – MFCEO98

You've heard the old phrase, "there's a thin line between love and hate?" Well, successful people know the opposite is true. Intense, negative energy can be converted into positive passion. So if your business experiences a disgruntled customer, don't chock it up to "well, you win some, you lose some." You have been presented an amazing opportunity. Angry customers can become amazing advocates. You just need to adjust your mindset and adopt the right method.
October 4, 2016/by vaughnkohler

Losers Leave It To Chance, with Andy Frisella – MFCEO97

If you want to succeed in life, you can't leave anything up to chance. You cannot go 40, 50, or 60 percent of the way toward excellence, but then leave a bunch of factors and variables free to handle themselves. Of course, some things are meant to be. You can't control everything, all the time. But the people who truly kill it in life are those who take control of every possible factor.
September 29, 2016/by vaughnkohler

Balance Is Not Balance, with Andy Frisella – MFCEO96

There's two ways to look at balance. There's the way average people understand it: it's a daily, possibly weekly, task. It's calibrating the different events and activities and obligations of our lives so that they all get equal time. But successful people look at balance far differently. Essentially, it's intense, single-minded investment up front with dividends later. If you want to be financially successful, you have to look at it the same way.
September 27, 2016/by vaughnkohler

Choice + Action = Outcome, with Andy Frisella – MFCEO95

Most people exist as a byproduct of their environment. What does it take to create a life in which you can control your environment? How do you make yourself significant enough to make an impact, whether in business or all of life? In short, what do you need to do to get where you want to be? In this episode of the MFCEO Project, Andy Frisella is joined by Pejman Ghadimi, founder of Secret Entourage and the author of the bestselling book, Third Circle Theory.
September 20, 2016/by vaughnkohler

Active vs. Passive Living, with Andy Frisella – MFCEO94

Winners live an active daily life. They are proactive and organized. They take the whole of their lives and break it down into daily plans and specific tasks. Successful people don't achieve greatness by accident. If you want to be a champion and accomplish great things, you simply cannot be passive. Take control of your day!
September 15, 2016/by vaughnkohler

Leadership Rules, with Andy Frisella – MFCEO93

Companies rise and fall?on leadership. Governments rise and fall?on leadership. Any movement that's trying to do something good rises and falls?on leadership. Here's the reality: the strength of a nation?of a culture?of the whole human race rises and falls on the strength of it's leaders. Whether you're the CEO of a multi-million dollar business or you're just a dude with a 9-5 job who wants to fucking kill it at that 9-5 job, you have to learn to lead. There's no other way to be successful.
September 13, 2016/by vaughnkohler
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