The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

The MFCEO Project's Andy Frisella speaking on the power of perspective

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



Don't miss a single episode of THE MFCEO Project.
Andy's straight up, no b.s. advice will help you dominate business and life.

Make Your Now Resolution, with Andy Frisella – MFCEO110

Look back at your life over the last several months. What did you accomplish? Did you stick to the resolutions you made back in January? Did you actually do the things that you planned to do or did you just talk about it? If you're looking for a reason to put off changing your situation and pursuing your best possible life, you'll always find one. Don't wait until New Year's to make a resolution. Make the resolution now--and act now.
November 30, 2016/by vaughnkohler

Approach And Engage, with Andy Frisella – MFCEO109

Doing business today, people might think that online technology makes in-person contact less important. Only morons believe that. That's like saying that since we have the internet, we no longer need to know the alphabet. Wrong. The alphabet is fundamental; and so is one-on-one interaction. In spite of websites and social media accounts, businesses still have to make real phone calls, sometimes even go door-to-door, and have real conversations with real people. In business and in all of life, successful people know how to approach and engage.
November 22, 2016/by vaughnkohler

Actions Follow Focus, with Andy Frisella – MFCEO108

What you focus on throughout your day will become your life. In this episode of The MFCEO Project, Andy Frisella talks about how you use your brain and how your brain controls your attention, your appetites, and ultimately, your actions. Every thought that pulses through your mind has a result; so it is imperative that we control our thoughts and use them to achieve peak performance in every area of life.
November 17, 2016/by vaughnkohler

Win The Day, with Andy Frisella – MFCEO107

How can you be an outlier in a world full of people dedicated to mediocrity? How can you train yourself to be mentally tough, accomplish critical tasks, and set goals and dreams for yourself that stretch you beyond your comfort zone into the highest levels of greatness? In this episode, bestselling author and performance coach Ben Newman rejoins the MFCEO crew and Andy Frisella shares his thoughts on everything from the practice of visualization to his favorite tool: The Power List.
November 15, 2016/by vaughnkohler

The Best Time To Start Is Now, with Andy Frisella – MFCEO106

Dan Fleyshman, the youngest owner of a public company, the founder of First Slice Media, and the author of "How To Set Up Your Business For Under $1000" joins Andy Frisella for an episode packed with information and insight. From specific tips about drawing up a business plan to big picture advice about management and marketing, these two titans wax eloquent about all things entrepreneurial. But the bottom line is this: If you have a good idea for a product or service, get to work. The best time to start is now.
November 8, 2016/by vaughnkohler

No Such Thing As Magic, with Andy Frisella – MFCEO105

Like naïve little kids at Christmas, the average person thinks success is magical. They think that achieving your goals, fulfilling your dreams, and living a life of health, wealth, and happiness happens when somewhere, in Never Never Land, the stars align, the Success Fairy waves her Magical One Hundred Percent Guaranteed Success Wand, and everything in your life miraculously turns to glitter and gold. But people who are destined to succeed know better. They know they are destined to succeed because they know that success is not magic. It comes from busting one's ass. It is the inevitable result of hard work.
November 2, 2016/by vaughnkohler

Know When To Hold Them, Know When To Fold Them, with Andy Frisella – MFCEO104

While you are ultimately responsible for your success, the effectiveness of your business will largely be determined by the people who work with you. For this reason, you have to know how to hire the right people and when to fire the wrong people. In this episode, The MFCEO shares his tips for recruiting the best help for your business and letting go of the dead weight.
October 31, 2016/by vaughnkohler

The Advantage of Being Broke, with Andy Frisella – MFCEO103

People say this all the time: "I have this incredible idea. I've developed this awesome product or service concept. But I just don't have any money." So they justify failure because they had no funds. But according to Andy Frisella, lack of resources is a huge advantage. It forces you to get innovative and to work even harder.
October 28, 2016/by vaughnkohler

Control Your Focus, Control Your Outcome, with Andy Frisella – MFCEO102

The minds of successful people are always active. They have an opportunity mindset and want to make the most of everything that happens in their lives. That's the good news. But according to The MFCEO, the one downside of that mentality is that they think they can focus on everything; they think they can divide their attention and energy into every possible project. Spoiler alert: They can't. In this episode, Andy Frisella provides some practical tips for to how to focus on one thing; and how that laser-like focus can lead to even greater success.
October 25, 2016/by vaughnkohler

Luck Versus Faith, with Andy Frisella – MFCEO101

Too many people attribute other people's success to luck. They don't really believe that hard work and persistence are the reasons that people do great things in life. They don't have faith in the process of execution. The first view of life allows you to sit on your ass and make excuses. The other view demands that you act and trust the process. The view that you hold determines the person that you are and the success you will enjoy in life.
October 20, 2016/by vaughnkohler
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