The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



We hardly ever send out emails.
But when we do, it's important.

F*ck Your Competitors and Focus on You, with Andy Frisella – MFCEO166

How do you stand your ground against the goliath of your industry? Should you be flattered that industry leaders are following your steps on social media or worried they are about to pounce on us? Should we wait and get business open with a bang (sort of like a Trojan Horse) or should we tease our clientele with what's common and create a buzz--but risk giving our competitors a chance to prepare for us? These are questions Andy Frisella was asked by listeners and social media followers. The MFCEO's short answer: F*uck your competitors! Why are you worried so much about them? Focus on you."
August 17, 2017/by vaughnkohler

Why Long and Hard Is the Best Path To Rich and Powerful, with Andy Frisella – MFCEO165

Even if there was a quick and easy path to get rich and powerful, the MFCEO says you shouldn't take it. Why? Among other reasons: when you get money easily, you lose it easily. It takes time and experience to become the kind of person who can really handle large sums of money. And you cheat yourself out of the things you gain when you take the long and hard road: a great story and the right to respect.
August 15, 2017/by vaughnkohler

Are You An Imitator or Impostor?, with Andy Frisella – MFCEO164

If you are waiting to see what other successful people do just so you can do the same thing, you are doing yourself a disservice. It's one thing to notice what someone else does well. It's legitimate to cherry pick a good idea or best practice and apply it to your life and business. But here's the bottom line: whatever you draw from someone else should be adapted and be developed for you. Personalize it or pass on it.  You don't want to be a carbon copy of someone else.  It's less than you deserve and bad business.
August 10, 2017/by vaughnkohler

Nobody Is Out To Get You, with Andy Frisella – MFCEO163

One idea that doesn't belong in an authentic entrepreneur's mind is the idea that somebody is out to get you. That someone is trying to put obstacles in your way and keep you down. That's false. The reality is, it's up to you.  You have to grow your skills. You have to create the opportunities. You need to put in the work. The only person you should be worried about is yourself.
August 3, 2017/by vaughnkohler

How To Manage Your Money To Get and Stay Rich, with Andy Frisella – MFCEO162

How do the rich manage their money? Do they keep a budget like average people? Do they avoid impulsive purchases? How do they use credit cards? Do they care about their credit score? In this episode of The MFCEO Project, Andy Frisella covers the basic principles and best practices for anyone who wants to get and stay rich.
August 1, 2017/by vaughnkohler

What Got You Here Will Not Get You There, with Andy Frisella – MFCEO161

There's a common mistake that stalls a lot of people's progress. They may be on their way to achieving their goals, making more money, but then all of a sudden, they hit a brick wall. Why? It's because people assume that the same plan and practices that earned them some success at the early stages of their life can be applied to every other stage. It can't. Yes, there are fundamentals to success. But you also have to be adaptable. Your plan has to evolve. Your skill set has to be developed and reinvented. Bottom line: if you want to continue fulfilling your own true potential, you have to learn to change.
July 27, 2017/by vaughnkohler

Easy Never Pays Well, with Andy Frisella – MFCEO160

In today's day of entrepreneurship, we have young people (and old people, too!) who are constantly looking for the grand slam or overnight success. They want to try to mimic the stories they read about that say how someone took a rocket ship to mind-boggling wealth. Here's the reality: in spite of the rare stories that are posted all over the internet, there's no easy way to earn big money. You have to provide value. You have to execute in an exceptional way. You have to do the things that are difficult. But--in the end--these things pay off.
July 20, 2017/by vaughnkohler

Leadership: Above and Beyond, All the Time, with Andy Frisella – MFCEO159

The most valuable thing you are going to learn in business isn't how to sell. It is how to manage a team, from the guy sweeping the floor to your highest-level VP. Mastering the art of leadership is hard, but worth it. So how do you learn how to lead? The first step is to make a habit of taking initiative. When you see something that needs to be done and you do it well, you're on your way to becoming an incredible leader--the kind that knows how to build wealth and build an empire.
July 18, 2017/by vaughnkohler

Navigating the New Maze of Marketing, with Andy Frisella – MFCEO158

Marketing has become so sophisticated over the last couple of years that developing an effective strategy can become overwhelming. In this episode of The MFCEO Project, Andy Frisella shares the basic principles and practices that have helped him promote his businesses and generate millions of dollars in revenue. In a wide ranging conversation, Andy discusses everything from basic marketing philosophy and common social media marketing mistakes to the use of brand ambassadors and use and abuse of the principle "sex sells."
July 11, 2017/by vaughnkohler

The Skill of Leadership, with Andy Frisella – MFCEO157

What skill can determine whether you are going to be an average person who earns $40,000-$80,000 a year or an exceptional person who earns 6 to 7 figures a year? It's the skill of leadership. If you learn and master the effective management of people, your potential for success and greatness will be unlimited. How much time are you investing in the development of this skill? It is an investment that pays off.
July 6, 2017/by vaughnkohler
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