The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



We hardly ever send out emails.
But when we do, it's important.

It Matters What People Think, with Andy Frisella – MFCEO147

It's popular today to go around saying, "I'm gonna be me. And I give zero f*cks what anyone thinks about it." While we should not be enslaved to other people's opinions, Andy Frisella says that what other people think about you matters. People are going to judge what kind of person you are by how you treat people and what you put out on social media. If you don't take that seriously, you're in trouble. Opportunity comes from other people--and how other people perceive you is huge. If you struggle with how to connect with people and build relationships that lead to opportunity, The MFCEO shares a tool in this episode that will help you!
May 25, 2017/by vaughnkohler

The Support Expectation, with Andy Frisella – MFCEO146

Too many people complain that their friends and family aren't supporting their business. Here's the reality: you're going to need way more than the support of your friends and family to be successful. Plus, your friends and family aren't obligated to support you. When it comes to the real world of business, they owe you nothing. It's your job to provide a quality product or service that everyone would want to support. And it's your job to sell them on that quality product or service. But above all, you have to think of support in terms of a bank account. Don't constantly ask other people to make withdraws on your behalf. You want to be the guy who make more deposits in other people's accounts.
May 18, 2017/by vaughnkohler

How to Make The Clock Your Bitch (Time Mastery), with Andy Frisella – MFCEO145

How do you suck the marrow from every 24-hour period you live and work on this Earth? Is there a difference between working hard throughout the day and making the day work hard for you? In this episode of The MFCEO Project, Andy Frisella shares his tips and tricks for moving beyond time management to time mastery. Other people may have more brains, talent, or money. But everyone has the same amount of time in their day. To be successful, we have to learn how to make that time count.
May 16, 2017/by vaughnkohler

Stop the Show, Start the Work, with Andy Frisella – MFCEO144

A chronic problem with the world of entrepreneurialism right now is the ubiquitous presence of "hustlers" who are showing the world their "baller" lifestyle. The problem is, they are just showing it. They aren't really living it; because they haven't done the hard work necessary to experience it. The reality is, people like the show and the style, but they've never developed the substance required for success. The MFCEO says: you can't fake it. You won't become an authentic success without taking the hard road and doing the hard work.
May 12, 2017/by vaughnkohler

How to Manage Cash Flow, with Andy Frisella – MFCEO143

One of the common killers of inexperienced entrepreneurs is not knowing how to manage your cash flow. In this episode, Andy Frisella talks through the typical mistakes that he himself has made and the lessons he's learned from doing business for almost two decades. From not paying your invoices before they are due to finding innovative ways to generate cash, The MFCEO's advice will help any entrepreneur and any business avoid a cash flow crisis.
May 9, 2017/by vaughnkohler

Power Through Frustration, with Andy Frisella – MFCEO142

When you begin a new project or venture, you are extremely excited. But as the days pass, it becomes harder and harder to sustain enthusiasm. Things become monotonous. You become frustrated. You wonder: what is wrong with me? Answer: nothing. That's normal. But the reality is, when the excitement wears off, most people quit. That's too bad, the MFCEO says, because if you push through the excruciatingly hard times, it gets easier. It's gets more satisfying. It's gets awesome.
May 5, 2017/by vaughnkohler

Battleground Mentality, with Andy Frisella – MFCEO141

There are two groups of people on the Earth: Whiners and Winners. Whiners believe that life is a playground. They are surprised when they experience conflict. They are surprised when they get hurt. Winners are different. They succeed in life because they possess a battleground mentality. In this episode, Andy Frisella explains exactly what that means.
May 2, 2017/by vaughnkohler

Discipline Is The Difference, with Andy Frisella – MFCEO140

What really matters when it comes down to being successful? It's not motivation. It's discipline. Anybody can give 100 percent at the gym when they feel like it. Anybody can do the work they need to do when they feel like it. But it is the people who are completely unmotivated and even repulsed by the thought of hitting the gym or doing the work - and do it anyway! - that are the ones who truly dominate in everything they do.
April 20, 2017/by vaughnkohler

How to Integrate Subject Matter Expertise and Sales, with Andy Frisella – MFCEO139

When it comes to sales, you can't settle for mastering product knowledge.That's too myopic. You have to broaden your approach to include a comprehensive knowledge and expertise, not just of a particular product, but of the whole industry or field of which your product is one part. As Andy Frisella says, you have to be "the guy." You yourself have to be a holistic resource for your customer. Those who do that will reap benefits for your brand and bottom line.
April 18, 2017/by vaughnkohler

Your Sacrifice Is Normal, with Andy Frisella – MFCEO138

You think you're making a sacrifice in the pursuit of your dream? You think you are giving up so much as you work to build your business? Andy Frisella says that you need to radically readjust your thinking on the matter. Pain and struggle and sacrifice are a normal part of achievement. You aren't doing anything that anyone who has ever achieved greatness hasn't done. You need to understand that. You need to quit your bitching and get work done.
April 13, 2017/by vaughnkohler
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