The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



We hardly ever send out emails.
But when we do, it's important.

How to Create The Life You Want, ft. Charlie Jabaley, with Andy Frisella – MFCEO216

When we’re trying to learn something new and accomplish a huge goal everyone else thinks is impossible, we should say, “it’s easy.” That’s what my guest in this episode thinks, & he should know. Charlie Jabaley was an awkward fat kid who became a successful executive in the hip hop industry. He also set a goal to become a a real athlete & Nike ended up giving him a call. Trust me: he knows how to create the life he wants & in this episode, we tell you how you can too.
February 20, 2018/by vaughnkohler

How to “Find” Yourself, with Andy Frisella – MFCEO215

The average person approaches the whole concept of "finding yourself" in a passive way. Truly successful people know that "figuring out" who you are meant to be isn't an issue of figuring out anything at all. It's a decision. You decide who you are and order your life to reflect that decision. You create the character. You put on the clothes. You go through the motions. You visualize it until you realize it.
February 16, 2018/by vaughnkohler

Coaching Up the Winners: An MFCEO Q&A, with Andy Frisella – MFCEO214

I've told you guys that my early years of business were rough. I made every mistake possible.I felt like an idiot working hard and getting no results. I hated it. So at some point I made a decision that when I "made it," I was going to help people through those rough early years of entrepreneurship. In today's episode, I sit down with 7 entrepreneurs - the winners of our MFCEO testimonial contest - to answer their questions and provide some direction. They asked great question you're asking too.
February 13, 2018/by vaughnkohler

THE GRIM REAPER OF DREAMS: Selective Urgency, with Andy Frisella – MFCEO213

So many people wait and wait and wait?to make a change?to get their sh*t together?to take advantage of an opportunity. They don't act with urgency until it's too late...and they suffer the consequences. But successful people are different. They live every day with urgency...even when they are way ahead! In this episode, I talk about how people suffer from "selective urgency," how to identify it, how to avoid it, and what to do in place of that you can cultivate the habits high earners possess.
February 8, 2018/by vaughnkohler

Broke But Not Broken: A Success Story, Part 2, ft. Bedros Keuilian, with Andy Frisella – MFCEO212

If you've listened to me, you know that I have zero time for people who "play business" and massive respect for people who have actually built real companies from the ground up. My friend Bedros Keuilian is a real practitioner, a bona fide entrepreneur and multi-millionaire who founded Fit Body Boot Camp. He's an expert on everything from hosting high end masterminds to scaling a startup into an empire. This is part 2 of a 2 part episode where we cover everything from team-building to recurring revenue.
February 6, 2018/by vaughnkohler

What Do You Expect To Happen?, with Andy Frisella – MFCEO211

I can tell you from personal experience most people get exactly what they expect. Not what they want. Not what they say they want. They don't get what they deserve.THEY GET WHAT THEY EXPECT. What is that supposed to mean? In this episode, I explain this concept, why it's important and how to apply it.
February 1, 2018/by vaughnkohler

Broke But Not Broken: A Success Story, Part 1, ft. Bedros Keuilian, with Andy Frisella – MFCEO210

In 1980 Bedros Keuilian's family escaped Communism and came to America with nothing. He went from dumpster diving for food and having to wash lice off his head with gasoline to building a 9-figure fitness brand and becoming a high level consultant, best selling author, and thought leader in entrepreneurship. He and I unpacked his story and kicked around some critical topics for success: from brand-building and scaling your business to creating wealth through high end mastermind programs. (Part 1 of 2)
January 30, 2018/by vaughnkohler

Why Millennials Are Failing, with Andy Frisella – MFCEO209

What's wrong with Millennials? I have built a strong, multi-million dollar brand, working almost exclusively with Millennials. Millennials are doing some badass sh*t. That said, they do have one downfall. They have an issue with patience. In this episode, I talk about how they - and you - can overcome that issue by developing "aggressive patience," while is a key to dominating everything in life.
January 26, 2018/by vaughnkohler

Only Three Types of People: Which One Are You?, with Andy Frisella – MFCEO208

There are 3 types of people: Number 1, Number 2, and Number 3. Most people are Number 3. They aren't extraordinary in any way, but can perform basic tasks. Number 2 is good, but not great. Number 1? Those are the type who demonstrate initiative, creativity, and execution.  They are rare and valuable.  They get paid extremely well because they deserve it. They have the life they want because they earned it. In this episode, I talk about how to manage all three types and how to become a Number 1.
January 25, 2018/by vaughnkohler

It’s Time to Draw a Line in the Sand, with Andy Frisella – MFCEO207

Can you draw a line in the sand? Can you decide that f*cking enough is enough and that the change you need to make is far more important than the sacrifice it will take to make it? The problem is, too many people can't do that. Too many people think they can make endless compromises with themselves, and that they have plenty of time to get around to the life they want. F*ck that! They don't. Successful people know that. And they resolve to cut the bullsh!t and get serious: Immediately.
January 23, 2018/by vaughnkohler
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