The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

The MFCEO Project's Andy Frisella speaking on the power of perspective

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



Don't miss a single episode of THE MFCEO Project.
Andy's straight up, no b.s. advice will help you dominate business and life.

Losers Leave It To Chance, with Andy Frisella – MFCEO97

If you want to succeed in life, you can't leave anything up to chance. You cannot go 40, 50, or 60 percent of the way toward excellence, but then leave a bunch of factors and variables free to handle themselves. Of course, some things are meant to be. You can't control everything, all the time. But the people who truly kill it in life are those who take control of every possible factor.
September 29, 2016/by vaughnkohler

Balance Is Not Balance, with Andy Frisella – MFCEO96

There's two ways to look at balance. There's the way average people understand it: it's a daily, possibly weekly, task. It's calibrating the different events and activities and obligations of our lives so that they all get equal time. But successful people look at balance far differently. Essentially, it's intense, single-minded investment up front with dividends later. If you want to be financially successful, you have to look at it the same way.
September 27, 2016/by vaughnkohler

Choice + Action = Outcome, with Andy Frisella – MFCEO95

Most people exist as a byproduct of their environment. What does it take to create a life in which you can control your environment? How do you make yourself significant enough to make an impact, whether in business or all of life? In short, what do you need to do to get where you want to be? In this episode of the MFCEO Project, Andy Frisella is joined by Pejman Ghadimi, founder of Secret Entourage and the author of the bestselling book, Third Circle Theory.
September 20, 2016/by vaughnkohler

Active vs. Passive Living, with Andy Frisella – MFCEO94

Winners live an active daily life. They are proactive and organized. They take the whole of their lives and break it down into daily plans and specific tasks. Successful people don't achieve greatness by accident. If you want to be a champion and accomplish great things, you simply cannot be passive. Take control of your day!
September 15, 2016/by vaughnkohler

Leadership Rules, with Andy Frisella – MFCEO93

Companies rise and fall?on leadership. Governments rise and fall?on leadership. Any movement that's trying to do something good rises and falls?on leadership. Here's the reality: the strength of a nation?of a culture?of the whole human race rises and falls on the strength of it's leaders. Whether you're the CEO of a multi-million dollar business or you're just a dude with a 9-5 job who wants to fucking kill it at that 9-5 job, you have to learn to lead. There's no other way to be successful.
September 13, 2016/by vaughnkohler

Thank Your Fear, with Andy Frisella – MFCEO92

Life is short. We're going to die. So why would you spend your life doing things that you don't want to do, because you are afraid that if you did what you really wanted to do, you might screw everything up? Here's the reality: You're going to make mistakes and screw up either way. If you take the time to think about what you are really afraid of, you can use fear as an advantage.
September 8, 2016/by vaughnkohler

Resourceful or Die, with Andy Frisella – MFCEO91

Resourcefulness is the ability to creatively cope with difficulties and challenges, in business or in life. Whether it is knowing how to learn from their experiences or adjusting their game plan to make the most of their assets, men and women who develop and exercise their resourcefulness are bound to succeed. But the foundation of all resourcefulness is the mindset that says, "Failure is not an option."
September 6, 2016/by vaughnkohler

All In, with Andy Frisella – MFCEO90

Entrepreneurship is not for everyone. It is the hot thing right now, but it is being sold by shady people peddling the dream of making a million dollars in less than a year. If you are wondering whether or not you should start a business, embark on an entrepreneurial endeavor, or pursue any other big goal in life, here's what you need to realize: It's going to take time. It's going to take everything you have. You aren't going to be able to do it unless you are all in.
September 2, 2016/by vaughnkohler

Zero Options Mentality, with Andy Frisella – MFCEO89

Do you ever run into people who say, "I don't have the resources to succeed" or "our company doesn't really have any assets, so that's why we're failing"? According to Andy Frisella, lack of traditional resources is one of the greatest assets you can have. This positive way of thinking, this no-resources-is-a-good-thing mindset is what The MFCEO calls "Zero Options Mentality." It's essential for success.
August 30, 2016/by vaughnkohler

The Food Chain of Success, with Andy Frisella – MFCEO88

"Everything you do is competition," says The MFCEO. You can't hide from it. You can't pretend that life on Earth doesn't run by the rules of "compete or die." You will either be a do-nothing or a champion. The good news is that it is not a zero sum game. Anyone who adopts a killer competitive attitude and commits to hard work can win at life.
August 26, 2016/by vaughnkohler
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