The MFCEO Project

I’ve experienced what a lot of people call success. I’m the (mother fucking) CEO of a number of companies including 1st Phorm International. My vertically integrated companies import, manufacture, distribute and sell nutrition, weight loss, and fitness related products all over the world. My partner and best friend Chris and I built our companies from the ground up starting with Supplement Superstores in 1999. After sixteen years of hard work, and not making anything our first three years in business and no more than $695 a month the next seven years, we’re kicking ass—dominating market share and making millions.

As a result, I’ve been able to enjoy all the things that money can buy: Big houses, cars, expensive toys, the freedom to travel everywhere, you name it.   But, especially now that I’ve experienced all those things, my personal belief is that (1) those things are nice, but they aren’t really what success is all about and (2) making money and growing a company and all that shit is great, but the reality is, if you keep that to yourself and don’t figure out how others can benefit from your success, you’re missing the point and that missed point will ultimately lead to failure in business and life.

So that’s what THE MFCEO Project is about. Helping you be truly successful. Helping you dominate personally and professionally.   From podcasts and mp3 downloads to books and videos, the resources you’ll find here are practical and actionable advice on business and life, delivered in my raw, honest, straight up/no bullshit style. (This is a rainbow, unicorn and well…pussy…free zone.)

Bottom line: Glad you’re here. Let’s get shit done together.



Do you have a mentor program? I would love to learn from you, man. You are a fucking inspiration!


Strong, powerful and inspiring brother. To validate by words is an art form but to validate by experience is a Masterpiece! Great job U R painting motivating wisdom daily and that is PRICELESS! Phenomenal!


this man is my favorite motivator

This guy is the fucking truth bro. Thanks for sharing



We hardly ever send out emails.
But when we do, it's important.

ARETE: The Heart of 100-0, with Andy Frisella – MFCEO222

What do all these things have in common? "In God We Trust." An Eagle. The Greek heroes Achilles and Odysseus. The Roman hero Aeneas. Wealth. Excellence. Impact. Legacy. The MFCEO Project. 100-0....and YOU. In this episode, I answer that question, identify the driving force behind the 100-0 movement, explain what's at stake, and issue a challenge. Listen like you're life depended on it...because it does.
March 15, 2018/by vaughnkohler

Do You: The Brand Strategy That Is 100 Percent Effective, ft. Amanda Bucci, with Andy Frisella – MFCEO221

One of the entrepreneurs who understands that being yourself & giving people your best is a simple, but incredibly effective approach to building a profitable business is Amanda Bucci. She joins me in the studio & we talk about the path she took to building a 6- and 7-figure business in the fitness industry, as well as her take on how you can find your own voice, scale your business, build a community around your brand, and more.
March 14, 2018/by vaughnkohler

Make Decisions and Keep Moving Forward, with Andy Frisella – MFCEO220

Being decisive doesn't mean you always make the right decisions. It means you know how to make a decision quickly & intelligently & keep moving forward, learning to adapt to whatever happens as a result of your decision. In this episode, I talk about how this decide/adapt/keep moving forward skill is not only found in the most successful, most highly paid CEOs, but in people who are absolutely crushing every aspect of their life.
March 8, 2018/by vaughnkohler

How to Work with Your Weaknesses, with Andy Frisella – MFCEO219

All the so-called "experts" tell us to ignore our weaknesses and focus on our strengths. There's truth in that, but not across the board. The reality is, we need to determine whether our weaknesses are just inconvenient annoyances, or whether they are something that will destroy our business or life, if we don't do something about it. There's a process to dealing with our weaknesses, and there's a way that a good leader helps others deal with theirs. That's what this episode is about.
March 5, 2018/by vaughnkohler

Tell The F*cking Truth, with Andy Frisella – MFCEO218

What's keeping you from being successful is your inability and lack of capacity to tell the truth. Throughout your day, you have the opportunity to say the things that people need to hear, but you don't do it. You don't want to hurt people's feelings. You don't want them to be mad at you. Whatever the reason, you buffer what you say or don't say it at all. But until you learn to speak the truth clearly and directly, you're never going to be the type of person who becomes wealthy or successful.
February 28, 2018/by vaughnkohler

The Art of Owning Your Life ft. Ryan Michler, with Andy Frisella – MFCEO217

My buddy Ryan Michler from Order of Man joins me in the studio and we get riffing on topics like accepting responsibility, mastering skills, and taking back control of your life, whether it's in the area of career or relationships or whatever. There's a plague of victim mindset running through our culture and it has to be stopped. If you're infected by it, I can't stop it for you. You have to do it yourself and in this episode we tell you how.
February 27, 2018/by vaughnkohler

How to Create The Life You Want, ft. Charlie Jabaley, with Andy Frisella – MFCEO216

When we’re trying to learn something new and accomplish a huge goal everyone else thinks is impossible, we should say, “it’s easy.” That’s what my guest in this episode thinks, & he should know. Charlie Jabaley was an awkward fat kid who became a successful executive in the hip hop industry. He also set a goal to become a a real athlete & Nike ended up giving him a call. Trust me: he knows how to create the life he wants & in this episode, we tell you how you can too.
February 20, 2018/by vaughnkohler

How to “Find” Yourself, with Andy Frisella – MFCEO215

The average person approaches the whole concept of "finding yourself" in a passive way. Truly successful people know that "figuring out" who you are meant to be isn't an issue of figuring out anything at all. It's a decision. You decide who you are and order your life to reflect that decision. You create the character. You put on the clothes. You go through the motions. You visualize it until you realize it.
February 16, 2018/by vaughnkohler

Coaching Up the Winners: An MFCEO Q&A, with Andy Frisella – MFCEO214

I've told you guys that my early years of business were rough. I made every mistake possible.I felt like an idiot working hard and getting no results. I hated it. So at some point I made a decision that when I "made it," I was going to help people through those rough early years of entrepreneurship. In today's episode, I sit down with 7 entrepreneurs - the winners of our MFCEO testimonial contest - to answer their questions and provide some direction. They asked great question you're asking too.
February 13, 2018/by vaughnkohler

THE GRIM REAPER OF DREAMS: Selective Urgency, with Andy Frisella – MFCEO213

So many people wait and wait and wait?to make a change?to get their sh*t together?to take advantage of an opportunity. They don't act with urgency until it's too late...and they suffer the consequences. But successful people are different. They live every day with urgency...even when they are way ahead! In this episode, I talk about how people suffer from "selective urgency," how to identify it, how to avoid it, and what to do in place of that you can cultivate the habits high earners possess.
February 8, 2018/by vaughnkohler
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