Entries by vaughnkohler

F*ck Your Competitors and Focus on You, with Andy Frisella – MFCEO166

How do you stand your ground against the goliath of your industry? Should you be flattered that industry leaders are following your steps on social media or worried they are about to pounce on us? Should we wait and get business open with a bang (sort of like a Trojan Horse) or should we tease our clientele with what’s common and create a buzz–but risk giving our competitors a chance to prepare for us? These are questions Andy Frisella was asked by listeners and social media followers. The MFCEO’s short answer: F*uck your competitors! Why are you worried so much about them? Focus on you.”

Why Long and Hard Is the Best Path To Rich and Powerful, with Andy Frisella – MFCEO165

Even if there was a quick and easy path to get rich and powerful, the MFCEO says you shouldn’t take it. Why? Among other reasons: when you get money easily, you lose it easily. It takes time and experience to become the kind of person who can really handle large sums of money. And you cheat yourself out of the things you gain when you take the long and hard road: a great story and the right to respect.

Are You An Imitator or Impostor?, with Andy Frisella – MFCEO164

If you are waiting to see what other successful people do just so you can do the same thing, you are doing yourself a disservice. It’s one thing to notice what someone else does well. It’s legitimate to cherry pick a good idea or best practice and apply it to your life and business. But here’s the bottom line: whatever you draw from someone else should be adapted and be developed for you. Personalize it or pass on it.  You don’t want to be a carbon copy of someone else.  It’s less than you deserve and bad business.

Nobody Is Out To Get You, with Andy Frisella – MFCEO163

One idea that doesn’t belong in an authentic entrepreneur’s mind is the idea that somebody is out to get you. That someone is trying to put obstacles in your way and keep you down. That’s false. The reality is, it’s up to you.  You have to grow your skills. You have to create the opportunities. You need to put in the work. The only person you should be worried about is yourself.

What Got You Here Will Not Get You There, with Andy Frisella – MFCEO161

There’s a common mistake that stalls a lot of people’s progress. They may be on their way to achieving their goals, making more money, but then all of a sudden, they hit a brick wall. Why? It’s because people assume that the same plan and practices that earned them some success at the early stages of their life can be applied to every other stage. It can’t. Yes, there are fundamentals to success. But you also have to be adaptable. Your plan has to evolve. Your skill set has to be developed and reinvented. Bottom line: if you want to continue fulfilling your own true potential, you have to learn to change.

Easy Never Pays Well, with Andy Frisella – MFCEO160

In today’s day of entrepreneurship, we have young people (and old people, too!) who are constantly looking for the grand slam or overnight success. They want to try to mimic the stories they read about that say how someone took a rocket ship to mind-boggling wealth. Here’s the reality: in spite of the rare stories that are posted all over the internet, there’s no easy way to earn big money. You have to provide value. You have to execute in an exceptional way. You have to do the things that are difficult. But–in the end–these things pay off.

Leadership: Above and Beyond, All the Time, with Andy Frisella – MFCEO159

The most valuable thing you are going to learn in business isn’t how to sell. It is how to manage a team, from the guy sweeping the floor to your highest-level VP. Mastering the art of leadership is hard, but worth it. So how do you learn how to lead? The first step is to make a habit of taking initiative. When you see something that needs to be done and you do it well, you’re on your way to becoming an incredible leader–the kind that knows how to build wealth and build an empire.

Navigating the New Maze of Marketing, with Andy Frisella – MFCEO158

Marketing has become so sophisticated over the last couple of years that developing an effective strategy can become overwhelming. In this episode of The MFCEO Project, Andy Frisella shares the basic principles and practices that have helped him promote his businesses and generate millions of dollars in revenue. In a wide ranging conversation, Andy discusses everything from basic marketing philosophy and common social media marketing mistakes to the use of brand ambassadors and use and abuse of the principle “sex sells.”

The Skill of Leadership, with Andy Frisella – MFCEO157

What skill can determine whether you are going to be an average person who earns $40,000-$80,000 a year or an exceptional person who earns 6 to 7 figures a year? It’s the skill of leadership. If you learn and master the effective management of people, your potential for success and greatness will be unlimited. How much time are you investing in the development of this skill? It is an investment that pays off.

No Matter What, Make It Happen (For the 4th of July), with Andy Frisella – MFCEO156

Happy 4th of July! The men who founded America believed in something bigger than themselves. They believed in something that could make their lives better, as well as the lives of their families. But they also knew that they were up against impossible odds and that the cost of failure was high. Are you motivated to pursue amazing, seemingly impossible goals? Not just goals that benefit you, but others too? Have you considered the high cost of achievement? America was built by people who, in the face of massive adversity, decided to move on regardless. What about you?

Cash In Your Chip, with Andy Frisella – MFCEO154

This one goes out to the guys (and gals) who are working hard and have a chip on their shoulder because everybody they know – even their friends and family -are telling them to “grow up” because they are crazy to “pursue an unrealistic dream.” Guess what? Someday, when you are successful, they will tell you “you are a genius” and “I always believed in you.” And it will be bull sh*t. But it doesn’t matter. Those stupid things that people say are blessings. They will create the chip on your shoulder. They will drive you. And when you make them eat their words, it will feel damn good.

The Bogeymen That Don’t Exist, with Andy Frisella – MFCEO153

What if? What if? What if? Entrepreneurs are always sending Andy Frisella emails and direct messages freaking out about this or that. Most of the time, they are afraid of things that aren’t really threats to their success. In this episode, Andy walks listens through the lineup of “bogeymen that don’t exist.” Instead of being afraid of these things, The MFCEO says, fear mediocrity. And fear never doing anything at all.

You Need To Be Direct, with Andy Frisella – MFCEO152

Good communication skills are critical to success. Unfortunately, society has become so soft and overly sensitive that people feel they need to be passive and tentative in the way they speak to others. They tone down the truth to avoid offending someone. They are vague in order to avoid hurting someone’s feelings. Guess what? This doesn’t work. In order to succeed personally and professionally, you need to speak clearly. You need to speak truthfully. You need to be direct.