Hi, I’m Andy Frisella.  Thanks for stopping by the MFCEO Project website.  Let me tell you a little about myself.


Seventeen years ago, me and my best friend, Chris, started our first Supplement Superstore in Springfield, Missouri. Our first day in business we sold $7. It took 8 months to have a day over $200.  It took us 7 more years to earn more than $695 a month. In our 10th year in business we were able to finally take home $45,000 a year each.  We survived those years by any means necessary. Living in the back of the store for the first two years, bartending and bouncing at night, doing odd jobs all the while taking VERY SMALL steps forward.

Today, our companies, Supplement Superstores, 1st Phorm International, Alpine Sports Products, Carbon Fire Nutrition, Paradise Distribution & Frisella & Klein Enterprises which sell, manufacture & distribute fitness, nutrition, and weight loss products, enjoy sales in excess of $100 million a year.

In 2014, I was awarded  Entrepreneur of the Year by Secret Entourage Academy, the worlds leading online community of entrepreneurs.

So, I’ve experienced some “success”–at least one definition of it.  But if you know me, you know I believe I’m just getting started.  Success is realizing your own true potential–and that process is ongoing.  You never “arrive.”  The key is to get better and better–every day of your life.


I started The MFCEO Project website and podcast in June 2015 as an outlet for my passion to motivate people to succeed in business and life. The show consistently ranks in the top 50 of all business podcasts and top 15 in the marketing and management category. In the first four months, we’ve averaged over 100,000 downloads a month, fueled in part by my large and loyal social media following on Facebook, SnapChat and, Instagram.  I was also an early adopter of Periscope and am currently one of the Top 20 most popular accounts in the entire world.


Bottom line:  I’m an entrepreneur, innovator, and businessman to my core.  I pride myself on being a regular dude and family man.  I’m happily married to Emily, and we have three bulldogs—the best breed on the planet.   Their names are Otis, Charlie, and Ellie. I’m an avid car collector and auto enthusiast.

Ultimately, my goal is to be a world-class motivator.  I love helping people accomplish their goals and dreams, and my vision is to serve 1 billion people.

Like I said:  Thanks for stopping by.

Go Be Fucking Great,